Consolidate all existing PDP components
Mapped Every PDP Component Across Categories To Reveal Duplication, Gaps, And System Inconsistencies.
Behaviour analysis:
Used analytics and replays
to find friction
and missed decision points.
Competitive analysis
Reviewed PDP behaviour to identify
clearer hierarchy and stronger decision cues.
PDPs to highlight areas for improvement:
Analysed PDP interactions
to surface
friction points
affecting confidence and add to bag.
Context
Consolidate all existing PDP components
The original request was to consolidate all existing PDP components into a single view and identify how frequently each appears. When I started the audit, patterns emerged that indicated deeper issues affecting visibility, hierarchy, and decision-making. What initially appeared to be a simple tidy-up quickly uncovered wider experience problems throughout the entire PDP.
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