Purpose of the User Test:
The aim of this user test is to gain insights into how participants interact with and prioritise the
components of the Product Listing Page (PLP) on an e-commerce site. By allowing participants to build
and arrange the PLP components according to their preferences, we seek to:

1. Identify and Look for Priorities: Understand what components of the PLP content compete for
   participants' attention and which ones they prioritise.

2. Navigate Noisy Content: With numerous elements vying for attention, we aim to see how
   participants navigate through the "noisy" landscape of the PLP.

3. Provide User Freedom: Empower participants to make decisions within the constraints of the PLP
   layout, enabling them to create an arrangement that aligns with their shopping experience and
   preferences.

4. Determine Preferred Order: Explore if participants have a preferred order or layout that
   enhances their browsing and decision-making process on the e-commerce site.

5. Challenge Assumptions: Remind participants that what they see in the shopping experience may
   not always be the most intuitive or effective, prompting them to critically evaluate and suggest
   improvements.
   Ultimately, this user test allows us to gather user-centered insights that can inform the design and
   optimisation of the PLP, ensuring a more user-friendly and efficient shopping experience for our
   customers.